Fresh Campaign |  Jay Shells X NYC Rap Signs:

I loved this idea the minute I heard about it. Simply dope.


American rapper and recording artist, Jeru tha Damaja gave a shout-out to Brooklyn in his lyric: “Aight baby show me the exact spot, meet me at Hoyt and Schermerhorn at 3 on the dot.” Artist Jay Shells actually went to Hoyt St. & Schermerhorn St., where he put up a sign with the rap quote, marking the location that was mentioned in the song. This is just one of over 30 intersections that Jay Shells marked. With signage all over New York City that features quotes from rap legends, including Kanye West, Jay-Z, and Cam’ron – there’s a new sightseeing checklist for you to complete.


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